The Creative Lab

Organize: content, calendar, campaigns

Once your content is written, you can find it, schedule it and link pieces together: editorial calendar, full campaigns, recurring series, results and media. Agent Kéry keeps an eye on your pace, and Lektify reminds you to post.

My content

All your content, grouped by Idea with its formats and status (script, in workshop, ready, published). You can filter, search (even without accents), sort and take action on each piece from its menu.

Where: Studio › Creative Lab › My content (/studio/labo/mes-contenus) · Open
  1. In the Creative Lab, open the "My content" tile.
  2. Filter by status or language, use "Search a topic, a hook", then "Sort" by "Newest" or "Oldest". Your filters are saved.
  3. Open a piece's "More actions" menu: "Adapt into…", "Duplicate", "Add a language", "Mark as published", "Copy caption", "Archive" or "Delete".
  4. Click "Open" to get back to its workshop.

"Duplicate" makes an exact copy for free. Archived content can be found again and you can "Unarchive" it. "Delete" is permanent and doesn't refund tokens.

The editorial calendar

Your posting week or month at a glance, with each piece's format, network and time. Drag content from the backlog onto a day, and at the set time Lektify reminds you to post (Lektify doesn't post for you).

Where: Studio › Creative Lab › Editorial calendar (/studio/labo/calendrier) · Open
  1. Open the "Editorial calendar" tile.
  2. Switch from "Month" to "Week", and go back to "Today".
  3. Drag content from "The backlog" onto a day (on a phone, tap it to choose its day). Drag it from one day to another to change its date.
  4. Click a piece of content: "Open and download", "Copy caption", "Change date and time", "Also remind me by email", "Remove from calendar".
  5. Once it's posted on your network, click "It's published": it turns green.

Agent Kéry keeps watch in the column next to it: he spots empty days and suggests "Prepare a …" piece that fits.

"Schedule" from a piece of content

Put a piece of content on your calendar without leaving its page, with a reminder in Lektify and, if you want, by email.

Where: Studio › Creative Lab › a piece of content › "Schedule"
  1. On the content page, click « Programmer ».
  2. Pick « Le jour » and « L'heure ».
  3. Check « Me rappeler aussi par e-mail » if you'd like an email reminder too.
  4. Click « Programmer ».

A full campaign

You set a goal, and Agent Kéry builds the strategy in 4 steps: the framework, the content pillars (your big themes), the week-by-week plan, then the production of all your content, either now or tonight at a reduced price.

Where: Studio › Creative Lab › Créer pour les réseaux › « Une campagne complète » (/studio/labo/campagnes/nouvelle) · OpenPlan: 10 tokens per idea, 80 minimum (+20% on Freemium). « Une autre idée »: 15 tokens (18 on Freemium). Each piece of content: 70 tokens (84 on Freemium), plus 45 per extra format; −30% at night. The price is reserved, and refunded if it fails.
  1. Click « Créer ma campagne → » on the « Une campagne complète » card.
  2. Step 1: « Ton objectif », « Ce que tu mets en avant » (a Lekty'Book and its chapters, a product from your Brand Kit, or « Rien en particulier »), the big day, the duration, the pace, the networks (4 max), the formats, and up to 4 personas with their share. Click « Construire ma campagne ».
  3. Step 2: review, edit or remove the suggested pillars, then click « C'est bon, voir le plan ».
  4. Step 3: for each idea, click « Valider », « Modifier » or « Une autre idée » (click the idea to see why it's on that day). « Tout valider (…) » approves the rest.
  5. Step 4: in « Quoi produire », pick one week or all approved ideas, then « Maintenant » (keep the page open) or « Cette nuit » (−30%, you can close the page). Click « Lancer la production maintenant » or « Lancer la production cette nuit ».
  6. Your content lands in « Mes contenus » and in your editorial calendar.

Each piece of content gets its own tracked link, with no cookies: you see its clicks and the revenue it brought in.

« Ton arc »: your campaign's storyNew

Your campaign is split into acts timed around the big day. The « Ton arc » view shows the tension curve, the countdown and the promise threads between your content. A broken thread gets flagged, never blocked. Results (clicks, sales) are shown per act.

Where: Studio › Creative Lab › Mes campagnes › a campaign (/studio/labo/campagnes) · OpenThe arc, the acts and « Recoller les liens » are free.
  1. Open « Mes campagnes » and click a campaign.
  2. Read « Ton arc »: dotted means planned, sage means written, teal means published. The acts are below, and you can rename them.
  3. If a promise thread is broken, click « Recoller les liens · offert » (« Revenir en arrière » undoes it).
  4. In the calendar, the campaign shows up as a band with the act of the day. Drag its planned ideas to change their day.

Published content is never rewritten. Reconnecting only changes the first and last line of the caption. If a reel's voiceover announces the old follow-up, redo the voiceover.

Mes campagnesNew

The list of your current and past campaigns, with their acts, their progress (« écrits sur … ») and the content they produced.

Where: Studio › Creative Lab › Mes campagnes › « Toutes mes campagnes » (/studio/labo/campagnes) · Open
  1. Hover over the « Mes campagnes » tile and click « Toutes mes campagnes » (it shows up as soon as you have your first campaign).
  2. Check each campaign's progress (« En cours », « Passées ») and the « Piliers à valider ».
  3. Click « Ouvrir la campagne → » to see its arc and content, or « Nouvelle campagne ».

Your series (recurring segments)New

A series is a regular date your audience looks forward to, like « La question du lundi »: a name, a promise, a pace, a network, a format, an outline and a fixed opening. The DNA stays the same, and Agent Kéry finds a fresh topic for every episode.

Where: Studio › Creative Lab › Calendrier éditorial › « Tes rubriques » (/studio/labo/rubriques) · OpenCreating and editing a series: free. « L'Agent Kéry me propose 3 rubriques »: 15 tokens (18 on Freemium). Topics: free on Creator and Business (15 per day), 6 tokens on Freemium. One episode: 70 tokens, 49 at night (−30%); on Freemium, 84, or 59 at night.
  1. Hover over the « Calendrier éditorial » tile and click « Tes rubriques ».
  2. Click « La créer moi-même », or « L'Agent Kéry me propose 3 rubriques » then « Partir de celle-ci ».
  3. Fill in « L'ADN de ta rubrique » (name, promise, pace, first episode and time, network, format, outline in 2 to 5 steps, fixed opening), then click « Créer la rubrique ».
  4. On the series page, under « 3 sujets pour cet épisode », click « Choisir », or type your own topic and click « Créer l'épisode ». It's placed on the calendar at its date.
  5. To get ahead: « Préparer les 4 prochains », then « Préparer cette nuit ».
  6. « Mettre en pause » keeps everything and removes its dates from the calendar. « Reprendre » puts them back.

A series' upcoming dates show up as dotted lines in the calendar. Nothing gets published automatically. You can have up to 5 active series: consistency is what makes them work.

« Ce qui marche chez toi » and « Refais-en un comme celui-ci »New

Three days after you publish, Lektify asks how your content did, in one tap. The « Ce qui marche chez toi » page compares your content to your own usual results for the same format (never to other people's). Agent Kéry explains the recipe, then makes a new one on a fresh topic.

Where: Studio › Creative Lab › Mes contenus › « Ce qui marche » (/studio/labo/resultats) · OpenFeedback, numbers, ranking and recipe are free. The 3 topics: free on Creator and Business, 6 tokens on Freemium. The new content: 70 tokens (84 on Freemium).
  1. When the « Comment s'est passé ton reel du … ? » card appears, answer « Très bien », « Moyen » or « Pas vraiment » (« Plus tard » dismisses it).
  2. Hover over the « Mes contenus » tile and click « Ce qui marche ».
  3. Click « Ajouter tes chiffres » (views, likes, comments, saves, shares). It's optional: clicks on your tracked links come in automatically.
  4. Open « La recette · offerte »: the hook, the structure, the angle, the ending. « Réécrire » fixes it.
  5. Click « Refais-en un comme celui-ci », pick one of the 3 fresh topics, then click « Écrire ».

Agent Kéry remembers what works and what doesn't for you, and draws on it for your next content. Nothing is made up.

A Lekty'Book's gemsNew

Agent Kéry reads the chapters you pick and pulls out your best ideas: lightbulb moments, mistakes to avoid, mini-methods, examples, beliefs. Quotes are copied and checked word for word. They feed your content and your campaigns.

Where: Studio › Creative Lab › Créer pour les réseaux › « À partir d'un Lekty'Book » (/studio/labo/pepites), or Le QG › Mes Lekty'Books · OpenReading is paid once, based on word count (34 tokens per reading + 2.5 tokens per 1,000 words, rounded to the nearest ten; +20% on Freemium). You never pay again for a chapter that's already been read, as long as its text doesn't change.
  1. Hover over « Créer pour les réseaux » and click « À partir d'un Lekty'Book », then pick your Lekty'Book.
  2. Click « Choisir les chapitres » (or « Lire d'autres chapitres »), check the ones you want, and click « Les faire lire · … tokens ».
  3. Filter by type of gem, use « Copier la citation », or « Écarter » the ones that don't represent you.
  4. Click « Créer un contenu » under a gem, or « Une campagne avec ces pépites ».

The Stratège'KitNew

Your content strategy in a six-step interview, already pre-filled with your Brand Kit: your direction, your key moments, your time, what you're OK showing, your pillars, your networks. Agent Kéry nudges you like a strategist would, then writes your strategy and applies it to your Brand Kit.

Where: Studio › PODS bar › Mes kits › Stratège'Kit (/studio/labo/strategie) · OpenYour first strategy is free, then one free update per quarter on Creator and Business. Otherwise it's 120 tokens (144 on Freemium). In-depth article: 40 tokens (48 on Freemium).
  1. Open « Mes kits », then « Stratège'Kit » (or click « Commencer » on the « Ta stratégie, en dix minutes » card on the Creative Lab home page, until you've done it).
  2. At each step, click « Valider l'étape », answer « La relance de l'Agent Kéry » if you want, then click « Étape suivante » (« Étape précédente » takes you back).
  3. At the end, click « Rédiger ma stratégie »: your 90-day direction, your realistic pace, the role of your pillars and networks, and your first four weeks.
  4. Click « Appliquer à mon Brand Kit » (you can undo it): Agent Kéry follows these settings when writing.
  5. Under a pillar, « Écrire l'article de fond » writes a 900 to 1,300 word article in your voice, saved in your Media.
  6. Later on, « Mettre à jour ma stratégie » rewrites it based on your Brand Kit.

My mediaNew

Your collection of images, videos, logos and sounds, ready to reuse as backgrounds in your workshops. You can also add royalty-free photos and videos from free stock libraries, with the creator's name kept. Your texts and links go in the HQ instead.

Where: Studio › Creative Lab › My media (/studio/labo/medias) · OpenVoice note transcription: 2 tokens per minute started (+20% on Freemium), refunded if it fails.
  1. Open the « My media » tile: the « My collection » tab appears.
  2. Click « Upload files », check the rights box, then click « Choose files » (jpg, png, webp, svg, mp4 or mov up to 3 min, mp3, m4a, wav).
  3. « Free libraries » tab: search with simple words (« cup of tea, morning light »), in « Photos » or « Videos », then click « Add ».
  4. Voice note: click « Transcribe · … tokens » so Agent Kéry can read its text.
  5. In the video workshop, the background's « My media » button lets you pick one of your media as the background.