Create content with Agent Kéry

The Creative Lab home pageNew

The Creative Lab home page brings everything together as tiles: "Create a Lekty'Book", "HQ", "Create for social media", "My characters", "My campaigns", "My content", "My media", "Editorial calendar" and "My agents". When you hover over a tile, it opens a half-moon of shortcuts. Above the tiles, you'll find the "A full campaign" card. Below them, your "Latest content".

1. In the PODS bar on the left of the Studio, click "Creative Lab".
2. Check the "Brand Kit" ring at the top right: it shows what percentage of your brand is filled in.
3. Hover over a tile, for example "Create for social media": its shortcuts open in a half-moon ("A full campaign", "A piece of content", "From a Lekty'Book").
4. Click a shortcut, or click the tile itself to open its page.
5. At the bottom of the page, answer the Brand Kit question with "Answer →" if you want: your answer goes straight into your Brand Kit.

Demo talking point: the more complete the Brand Kit, the more the content sounds like the creator. The ring shows this at a glance.

Create for social media (one question at a time)New

The creation page asks you one question at a time: where you're starting from, your network, your format, your goal, your persona (your ideal client as described in the Brand Kit) and your style. Each answer is saved as a single line, and the bottom bar lights up with the price before you start.

1. Hover over the "Create for social media" tile and choose "A piece of content".
2. Answer "Where are you starting from?": "From my material", "From a topic", "From what worked" or "Blank page".
3. Answer "Which network?" (click the logo), then "Which format?": you'll only see formats that make sense on that network.
4. Answer "What should this content do for you?": "Get me known", "Explain" or "Sell". Then "Who's it for?" (your persona) and, for a carousel, post or story, "Which style?".
5. To fix an answer, click "Change" next to its line.
6. When the bottom bar lights up, click "Create · 70 tokens": you'll see the progress, then your content opens.

The three goals replace the TOFU, MOFU, BOFU jargon (the top, middle and bottom of the sales funnel): the creator picks in plain words, and Agent Kéry adjusts the length and tone.

Start "From my material"New

You pick one to three sources from your HQ (a Lekty'Book, an article, a PDF, a transcribed video). Agent Kéry reads them once and suggests 3 ideas based on their best nuggets. Your ideas come from your own knowledge, not from a blank page.

1. On the creation page, click "From my material".
2. Check one to three sources from your HQ. A source that hasn't been read yet shows "to read (free)": Agent Kéry reads it once and for all.
3. A Lekty'Book that hasn't been read yet shows "Not read yet: read its nuggets": it gets read through its nuggets.
4. If your HQ is empty, click "+ Add a source".
5. Click the idea that speaks to you out of the 3 suggestions (or "More ideas").
6. Keep going with the network, the format and the goal.

Start "From a topic" and choose your angleNew

You write your idea in one sentence, like you'd tell a friend. Agent Kéry suggests 3 angles (3 possible directions for the topic), without ever forcing one on you. You can also write your own angle, or type "/" to start from one of your media.

1. Click "From a topic".
2. Write your topic in the field (e.g. "the questions my patients ask me right before they leave"). Type "/" to attach one of your media.
3. Stop typing: the 3 angles show up on their own (on Freemium, click "Suggest 3 angles").
4. Click the angle you like, or write your own in "Or write your angle". If you don't choose, Agent Kéry picks the strongest one.
5. Click "Continue".

"3 more angles" brings up fresh directions if none of them fit.

"Quick mode"New

No time? As soon as you've picked your topic, network and format, "Quick mode" lets Agent Kéry choose everything else. If your topic is about current news, it checks the facts on the web.

1. Write your topic (or choose your material).
2. Choose your network and format.
3. In the bottom bar, click "Quick mode · … tokens".
4. Wait for "Agent Kéry is writing…" to finish: your content opens.

Start "From what worked"New

You reuse the recipe of one of your best pieces of content (the hook, the structure, the ending) on a new topic. Agent Kéry keeps the form that works for you and changes the substance.

1. Click "From what worked".
2. In "Your content that worked", choose the one to redo: its network and format carry over.
3. Fill in "The new topic": what this new content is about.
4. Click "Continue", then finish the questions.

The list fills up when you rate your published content in "What works for you".

"Blank page" (free)New

The workshop opens empty: you write it yourself, and Agent Kéry only steps in if you call it. Perfect when you already have your text in mind.

1. Click "Blank page".
2. Choose your network and format.
3. Write a title if you want (optional).
4. Click "Open the workshop · Free".

Content language, and "Also in another language"New

At the end of the creation flow, you choose the language of your content (French, English, Spanish, German, Portuguese). You can also ask for a version in other languages: Agent Kéry adapts it for a native audience, with the same rhythm, the same ideas and adjusted references.

1. Answer all the questions: the "Content language" section shows up at the end.
2. Pick the main language from the list (by default, your interface language).
3. Under "Also in another language (+10 tokens each)", click one or more languages (the chip switches to "✓").
4. Click "Create": each version gets prepared and waits for you on the content page, with an "open it" link.

One single action to publish the same content in France, Spain and Germany.

More settings: length, other formats, seriesNew

You pick Express (the length that works) or In-depth (longer, no length limit), you add other formats of the same Idea that get prepared while you review the first one, and you can file the content as the next episode of a series.

1. At the end of the flow, click "More settings: length, other formats of the same idea".
2. Under "Length", pick "Express (the length that works)" or "In-depth (+25 tokens per format)".
3. Under "Also as (optional, 45 tokens each)", click the other formats you want prepared (only the ones that fit your network).
4. Under "In a series", pick a series if this content is its next episode (or "None").
5. Click "Create": the core content is written once, and the other formats wait for you in "My content".

Agent Kéry's agency (and the hook specialist)New

While the writing happens, you watch the agency work live: "The strategist" (the big idea), "The writer", "The hook specialist" (the first line, the one that stops the scroll), "The proofreader" and "The art director". The text is written, critiqued, then rewritten, with automatic checks (unproven numbers, length, repetition, openings you've already used).

1. Click "Create": "Agent Kéry is reviewing your Brand Kit…" shows up, then each agency member says what they're doing, one after another.
2. Stay on the page while it's writing: the content opens on its own at the end.
3. Once the content is open, click the "Agency report" tab to read the critique and the choices made.
4. The hooks that didn't make the cut are waiting for you: in the workshop for a carousel, post or story, under "Backup openings"; for a reel, in the "Script" tab, "… backup hooks" button.

The big selling point: it's not an AI writing in one go, it's an agency that writes, tests 5 openings, critiques itself and fixes things, in your Brand Kit's voice.

Your Idea (the core in 6 blocks) and "Regenerate"New

Agent Kéry first writes the core of your topic, just once, in 6 blocks: "The core message", "The 3 points", "The concrete scene", "Your persona's objection", "The proof" and "The call to action" (CTA, what you're asking your audience to do). Every format starts from this Idea, and you can edit it.

1. Open "My content": under "Your Ideas", each Idea is listed with its formats and their status.
2. Click "Edit the core", change a block, then click "Save the core".
3. Content that's already written doesn't change: it gets marked "Idea edited".
4. For a new version based on the edited core, click "Regenerate the … · … tokens" (the old one stays alongside it).

Add a format to an IdeaNew

People loved your reel? Add the carousel or post from the same Idea without rewriting everything: the core is already there.

1. Open "My content" and find the Idea under "Your Ideas".
2. Under "Add, from the same core (45 tokens):", click the missing format.
3. The format gets prepared, then shows up under the Idea.

Create your persona without getting stuckNew

No persona yet (the portrait of your ideal client)? The creation page starts with "First, who are you talking to?": you describe them in a sentence or two, and Agent Kéry writes up their profile, which you review before adding it to your Brand Kit.

1. Open the creation page: if your Brand Kit has no persona, "First, who are you talking to?" shows up.
2. Describe your ideal client in a sentence or two, like you would to a friend.
3. Click "Write my persona" and review the profile ("Today:", "Their roadblock:", "Their wish:").
4. Click "That's it, add it", or "Describe it differently" to start over.
5. The creation questions show up: your persona is already there.

HQ: your material, read onceNew

HQ gathers your material (Lekty'Books, articles, PDFs, links, videos, audio files). Agent Kéry reads each source once and pulls out nuggets: an aha moment, a mistake to avoid, a mini-method, a concrete example, a belief. Then you create your content straight from a nugget.

1. In the Creative Lab, open the "HQ" tile.
2. Add your material: "Upload a document", "Add a link", "Add a video" or "Add an audio file". Check "I own the rights to what I'm adding".
3. For a link that isn't on your Brand Kit's website, check "This is my text, I have the right to reuse it".
4. Click a source, then "Read this source". A video or audio file gets transcribed first with "Transcribe · … tokens". A Lekty'Book is read with "Choose chapters".
5. In the nuggets panel, click "Create from this nugget", or "Dismiss" the ones that don't sound like you.
6. Filter by type ("Lekty'Books", "Articles and PDFs", "Videos", "Audio", "Links"), by status ("Read", "To read") or use "Search for a source".

Creators never start from scratch: their own Lekty'Book becomes a stockpile of content ideas.

Create from a conversation, a nugget or a calendar dateNew

The topic comes pre-filled when you start from an idea in your conversation with Agent Kéry, a Lekty'Book nugget or an empty day in your calendar.

1. In a conversation with Agent Kéry, click "Prepare in the Creative Lab" under an idea he suggests.
2. Or, on a Lekty'Book's nuggets page, click "Create content" under a nugget (in HQ: "Create from this nugget").
3. Or, in the editorial calendar, click "Prepare a …" in Agent Kéry's column when he spots an empty day.
4. The creation page opens with the topic pre-filled: finish the questions and click "Create".

Claims and facts: a heads-up, not a roadblockNew

Agent Kéry never makes up a number or a claim on his own. If you ask for one he can't verify, he still writes it and shows a reminder you can close: you stay in charge of your message.

1. Create your content as usual.
2. If a "Reminder:" shows up about a claim or a number, read it and fix the text in the workshop if needed.
3. Click the "Close this reminder" cross once you've checked.